Nissan Altima Print Ad: Chickens Crossing (Digging under) the Road

September 15, 2008

This is oldest joke in the book. But when done right, it’s still one of the best.

The copy reads: “The 280-hp Nissan Altima SE-R. Make way.” A similar ad with completely different art direction (it was illustrated) was featured in Communication Arts a year or two ago for some kind of chicken meat (the idea was “smart chicken”). But I think Nissan’s twist on the concept works better.

By the way, have you ever tried to corral a chicken on the loose? Now just imagine that volatile animal wielding a razor-sharp spade. Scary.

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