The ads inside the train always add a little flavor to my often-insipid morning commute. During my 12-minute ride, I can take in every ad (within legibility) that canvases the walls of my train car. However, only the good ones stay with me. And sometimes, when they’re really good, they command my attention for nearly the entire ride.
A few days ago, this ad for the Financial Times kept me staring.
It communicates one clear message with a captivating visual concept completed by the tag line, “World Business in one place.” It took me a minute to figure out what city I was looking at. The illustration is fantastic. And I think it’s an appropriate concept for getting their message across. You can find an interactive version of this ad on the Financial Times site.
Any thoughts on this ad? Have you ever seen a similar concept in an ad?
